Bull and bear markets are simple investing lingos used to describe the movement of stock prices. It describes positive feelings (bull) or negative ones (bear).
“Bull” positivity or “bear” negativity can be used to refer to the whole stock market or individual stocks. Also, you’ll often hear people investing in the stock market say they’re “bullish” on an industry or on a company. They are referring to the growth potential of that industry or company. And when they feel “bearish,” they think the future is bleak.